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Charles Frederick Worth, ironically an Englishman rather than a Frenchman, is widely considered the father of haute couture. While taking once-off commissions for wealthy clients, he also created a collection of designs to be shown by models at the House of Worth. Customers could then choose a model, specify colours, fabrics or changes and have that garment made-to-measure.
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The first fashion designer who was not simply a dressmaker was Charles Frederick Worth(1826�1895). Before the former draper set up his maison couture (fashion house) in Paris, clothing design and creation was handled by largely anonymous seamstresses, and high fashion descended from that worn at royal courts. Worth's success was such that he was able to dictate to his customers what they should wear, instead of following their lead as earlier dressmakers had done. The term couturier was in fact first created in order to describe him. It was during this period that many design houses began to hire artists to sketch or paint designs for garments. The images were shown to clients, which was much cheaper than producing an actual sample garment in the workroom. If the client liked their design, they ordered it and the resulting garment made money for the house. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.
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